![]() The last thing you need is for survey respondents to feel like you’re prying too much or trying to extract sensitive information from them. Let’s put it this way-age questions are two-edged swords one wrong move, and you could be toast. But this doesn’t mean you should just slap the age question on every type of survey. When to Ask the Age Questions in SurveysĪsking age questions in a survey takes you a step closer to fully understanding your target market. If your product appeals to different market subsets, age is an excellent way to categorize your potential customers so you can create unique messages to appeal to their needs. Asking the age question in your survey is a great way to map out your target market from the crowd. This lays emphasis on the other points we have discussed. For example, a brand that wants to appeal to teenagers will use “teenage lingo” and push the messaging via the channels that these people interact with. Sometimes, age can define your product messaging and how you communicate your brand to your target audience. Combining age with other factors like employment history, location, level of education, and income level can help you to define your audience accurately and to create ideal personas for your product. Customer DemographyĪge is an essential factor in customer demography. You may also need to include a dichotomous question along the lines of, “have you ever been pregnant?”, to filter responses further. ![]() It also helps the researcher categorize survey responses, and provides the proper context for data interpretation.įor example, if you’re conducting medical research on childbirth and pregnancy, the ideal age group that can provide helpful responses to your questions are women older than 18. In medical research, age questions help you narrow your systematic investigation to the right audience and gather valid data. Based on the responses to the age questions in your survey, you can modify your product to better appeal to your target market or create a new product altogether. At the same time, Teenagers may be super enthusiastic about platforms like TikTok, while individuals in their mid-30s and early 40s may lean more towards LinkedIn.Īll of this points to one thing: Age can be the most crucial factor determining whether your product fails or shatters the glass ceiling. For example, teenagers and young adults may not be as excited about healthy eating as people in their 40s or 50s. People within the same age group share overlapping interests and think in similar ways. Age questions help you to align your product with the needs of your market. Many times, age dictates the market’s preferences, together with other demographic factors like gender and level of education. Market ResearchĪge questions play an important role in market segmentation. Enter your Date of Birth? Importance of Age Questions in Survey 1. It is one of the most commonly asked questions in survey research. And so, one of the first questions you’d ask is an age survey question. For example, if you’d want to see how several age groups perceive a software, you’d want to classify them by the age demographic. What is an Age Survey QuestionĪn age survey question is a type of question used to primarily deduce or identify a demographic during a survey. So when do you need to ask age questions, and how should you classify age ranges or groups in your survey? At the end of this article, you’ll be familiar with different methods of asking for survey respondents’ ages and how to know when you do not need to ask age questions in research. ![]() If you include them when you do not need to, it can ruin your research process. Age survey questions are important, but only in the right context. It’s common practice for researchers to ask age questions in surveys, together with other demographic questions like gender and religion. ![]()
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